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<text id=89TT2487>
<title>
Sep. 25, 1989: The Empire Shrinks Back
</title>
<history>
TIME--The Weekly Newsmagazine--1989
Sep. 25, 1989 Boardwalk Of Broken Dreams
</history>
<article>
<source>Time Magazine</source>
<hdr>
BUSINESS, Page 54
The Empire Shrinks Back
</hdr><body>
<p>Campeau gives up his crown jewel, but will it be enough?
</p>
<p> Sometimes, winning your heart's desire is the first step
toward losing it. Canadian developer Robert Campeau is learning
that lesson, and has only begun to pay the price. A onetime
machinist's apprentice and a self-made real estate tycoon,
Campeau, 66, borrowed his way to the top shelf of the U.S.
retailing industry. He spent $3.6 billion in 1986 to buy the
Allied group of stores (holdings: Brooks Brothers, Bonwit Teller
and Jordan Marsh). Last year he won a $6.6 billion bidding war
with R.H. Macy for control of Federated Department Stores, a
costly victory that gained him a crown jewel for his retailing
kingdom: Federated's glittering, 17-store Bloomingdale's chain.
But now Campeau is being forced to put Bloomie's on the block
as his highly leveraged empire begins to crumble.
</p>
<p> Bloomingdale's may fetch as much as $2 billion in an
auction that is expected to attract bidders from Manhattan to
Tokyo. Among them is Marvin Traub, chairman of the chain, who
is planning a management-led buyout. But selling Bloomie's will
not be enough. Campeau's firm conceded last week that it may
default on $1.27 billion in fourth-quarter debt payments. The
disclosure sent prices of Allied junk bonds plunging 20% in
value in just one day, while Federated's fell 13%.
</p>
<p> In Toronto trading in the company's shares was halted for
three days while the firm scrambled to meet a Friday deadline
for repayment of loans from its U.S. investment bankers: First
Boston, Paine Webber and Dillon, Read. Campeau averted the
crisis by arranging a $250 million loan from real estate giant
Olympia & York, a major Campeau stockholder owned by Toronto's
Reichmann family. As a result, Campeau's controlling interest
in the firm he founded in 1949 slipped below a majority stake,
from 53% to about 43%, while the Reichmann holdings increased
from 24.5% to some 35%.
</p>
<p> Campeau had created problems for himself at a headlong
pace. Even as he scooped up retailers, Campeau made plans to
build dozens of big department stores. While he spun off such
acquisitions as Brooks Brothers and Bonwit Teller to pay part
of his $11 billion debt, he insisted that his remaining chains
could churn out enough cash to make interest payments, finance
expansion and yield profits as well. Instead, the cash registers
rang slowly as the retailing industry suffered from stagnant
consumer spending.
</p>
<p> Campeau has created a vicious cycle in his stores. After
losing a combined total of $306 million during the first half
of 1989, Allied and Federated face a cash crunch just when they
must stock up for the holiday shopping season. In a Securities
and Exchange Commission filing made public last week, Allied
said its "needs are far greater than its resources."
</p>
<p> Bloomingdale's plans to mount its usual theatrical holiday
display of luxury goods. But by the time the gold, frankincense
and furs are gone, the mecca for wealthy consumers may be
yielding its profits to a new owner. Campeau, meanwhile, must
find more ways to meet $1 billion in annual interest payments.
Says retailing analyst Walter Loeb: "He's going to have to sell
more than just Bloomingdale's to get out of the hole he's dug
for himself."
</p>
</body></article>
</text>